Copper State Credit Union Proposal
Video Campaigns by Mind’s Eye Digital Productions!
My name is Larry Elyea, I own Mind’s Eye Digital. Im an Ad filmmaker in Phoenix, AZ. I have been blessed to work with companies such as Amazon, ESPN, SONY, I was lucky enough to win a Telly Award last year for best Commercial! This was against more than 10,000 huge film crews, with 100x the capitol invested as I do. The commercial that won, I shot with a team of 2! I believe it is because I understand how to promote brands and can do it on a much lower budget than most.
This is a page I created to hopefully show how I could be an asset to help grow the brand of Copper State Credit Union in the local communities. Simply by employing some ideas I’ve already had success with other companies. Below is a list of ideas I came up with for CSCU. Thank you for your time and consideration.
Capitalize on existing opportunities!
A quick look at your Facebook page, showed me you guys are family oriented, and care about the community. Doing things like fund raising/ donations for Phoenix Children’s Hospital. So instead of a post with a photograph, I propose a short film. Showing a representative from CSCU, talking about how the idea came to fruition, going through the steps, possibly visiting the hospital. And finally delivering the check on camera. Capturing the gratitude of the hospital staff, and what that donation would mean to them.
These short films show the impact of your donation, the people it effects, and makes the audience feel good, inspires them to do better, and makes them WAY more likely to use your services. Its WIN WIN WIN. Plus it stays online forever, (Evergreen marketing), promoting the Copper State brand. The more charities you become involved with, the more videos, the more the audience connects good will, charity, and love with the Copper State brand.
When you combine the Facebook, Instagram, and YouTube views, these 2 videos have over 50,000 views. Its a small investment to connect to that many potential customers, in such a pure and real way!
To the left are 2 example films. We could do something similar or totally different, to fit the Copper State brand perfectly. This is to give you an idea, just hit the play button and enjoy. I only ask if you can change the setting on the video player to 1080p for full resolution viewing.
Lifestyle Videos for Copper State Credit Union Customers
Lifestyle videos for your brand could include, a trip to the lake for that boat loan, or a happy couple enjoying their new home from a CSCU loan, a family in a new suv made possible from a CSCU loan. The possibilities are endless. Also, we could include testimony from actual customers where possible. This is an example video that shows what it would be like to own a custom truck built by my client Lifted trucks. It makes the viewer want to drive and experience the truck. We could do the same for CSCU but in a different way. This is just to show quality of work. Lifestyle videos are 10x more likely to be watched, and for a LOT long than straight branding videos loaded with only logos and branding verbiage.
Corporate Documentary for Copper State Credit Union
Corporate documentary videos show how the company started, the inspiration. The why, how and when. Family started businesses are very desirable to potential customers. Pointing this out and showing the back story connects to your base in a way not possible any other way. Below is a Corporate Documentary for KC Hilites, to give you an example of what we could do. Yours would be much different but it gives an idea of how the viewer is let in on the journey of the company.
Standard “TV style”commercials for Copper State Credit Union
These are the most standardized commercials for brands. Standard commercial content. Every company should have a few of these. They could be used to promote on cable tv, local tv, or social media outlets. Below is an example i did for a Dentist. It shows the location, office, the company culture, and the company specialties.
Proof is in the Pudding.
So over the past 3 years, I have made hundreds of videos for a specific client. Its definitely not all me, but since I started, they have grown from 1 location to 4 locations, inventory has gone up 400%, and sales have more than doubled. They went from a 10 million dollar company to a 200 million dollar company. They are serious about making video content constantly and promoting it. I believe this has been one of the main reasons of their success. Especially competing against much larger competition, they found an edge….. Going the extra mile to connect to the surrounding community.
I would love to do the same for Copper State Credit Union!
We could start with a large, 1 year video contract, or just 1 video to test the waters. But I truly believe if we work together we can escalate your brand by being smart, calculating the best avenues to connect to your audience, and then simply getting to work.